Having excelled in the field of science during his academic years, he is the man behind the innovation, He has been into the business of construction materials for the last 30-40 years. Out of his passion for formulations, he always wanted to create a product that was unique, addressed problems of the society, & was also environment friendly. During his research & travel across the world, he learnt about WPC technology, Impressed with the unique features it offers, he decided to offer WPC products in India, a version of WPC, which is authentic, contains properties of wood, looks like wood & is a best substitute of wood which is better than wood. Today his innovation is available in the market through brand name SV Woods.